BARBEE ORGANICS STORY:
Barbee Organics is a line of pure, simple, all-natural hair care products. Founder & CEO, Letoya Barbee, created Barbee Organics in 2019, while working full-time at her day job. Although Mrs. Barbee had no professional background in the beauty industry, she married her background in business with her love for healthy hair to develop two affordable hair care products, one hair oil and one curl cream.
After embarking on her own natural hair journey, and subsequently having a bout of postpartum alopecia, Mrs. Barbee began to revitalize and rejuvenate her hair with her very-own homemade product blends. She then partnered up with a rockstar natural chemist team and founded Barbee Organics. Her focus was on the use of pure, natural, high quality ingredients, which have become the foundation of Barbee Organics product selection today.
Barbee Organics has its own distinctive branding and story to tell. The making of our brand is clean, simple and transparent just like our products. Our products are built to inspire others to adopt a holistic approach to healthy hair care that empowers them to embrace their unique and authentic beauty. We want to reshape the beauty experience, by offering products that allow our customers to feel beautiful and represented.
OUR GUIDING STATEMENTS:
Purpose: To inspire others to adopt a holistic approach to healthy hair care that empowers them to embrace their unique and authentic beauty.
Vision: To reshape the beauty experience, by offering products that allow our customers to feel beautiful and represented.
Mission: We do this by creating specialized products that support a holistic, healthy lifestyle, with values rooted in consciousness and community.